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For those looking improve engagement with their Facebook posts, it seems that adding more pictures and speaking in the first person is a good place to start. Social media ‘scientist’ Dan Zarrella has tracked and analysed more than 1.3 million posts from the 10,000 most-liked Facebook pages. He has created an infographic (see below) showing what kind of posts perform best on Facebook in terms of likes, shares and comments.
Photos perform best across the board, followed by text and video, according to the data. News links bring in the lowest number of likes, shares and comments. In opposition to Twitter, posts with a high number of self-referential words such as “I” and “me” get more likes . “It’s also important to be passionate, not neutral,” which means that both positive and negative posts tend to do well. more…
Most authors are aware that plagiarism is an unethical publication practice. However, it is still a serious problem and arguably the most common ethical issue afflicting medical writing.
Plagiarism is the use of others’ published and unpublished ideas or words (or other intellectual property) without attribution or permission, and presenting them as new and original rather than derived from an existing source. The intent and effect of plagiarism is to mislead the reader as to the contributions of the plagiarizer. more…
You may (or may not) have noticed that having blogged every Friday for over 2 years, there was a distinct lack of activity on the BMJ Web Development blog last week. Was I out enjoying the sunshine? Absolutely not. I was in the office researching the best time to disseminate blog posts on social media networks, of course.
As part of the longstanding strategy to position LinkedIn as a marketing platform for brands, a new program has been released that lets brands embed a “follow company” button from the social network on their homepages. The option is similar to Liking a brand on Facebook or following them on Twitter. Followers will receive automatic updates from the brand through their LinkedIn feeds.
It’s been a long time in the planning, but we have finally released a whole new group of features in the BMJ learning site.
The ratings, reviews and recommendations project has several factors.
Anyone who has ever been in a meeting discussing improving a website will have heard someone say, “can’t we make it like Amazon?”. We’ve added star ratings, which are displayed at the top on each module intro page.
Researchers from the University of Auckland found that adolescents suffering from depression can benefit just as much from specialised computer therapy as they do from one-to-one therapy with a clinician.
SPARX is an interactive 3D fantasy game, similar to World of Warcraft, where a single user undertakes a series of challenges to restore balance in a virtual world dominated by GNATs (Gloomy Negative Automatic Thoughts).
Three new image quizzes have been launched by BMJ Group, covering real-life cases in Paediatrics, Sports Medicine and Emergency Medicine. The image quizzes provide an opportunity for you to use the clinical images from the following journals to test your diagnostic skills.
New images and questions appear regularly, along with several possible answers. Before selecting an answer, you can take a closer look by using the zooming function. Once you have identified the correct answer, additional information is displayed to provide further context on the diagnosis, along with any relevant references.
The UK schools regulator Ofsted used to employ a team of people who sent questionnaires to parents if their children’s school was undergoing an inspection.
But last year the process was automated with the launch of Parent View, a website that allows parents to fill in the 12 questions online, and update it if their opinion of a school changes over time.
The site updates daily and a school’s results are publicly visible, so parents considering one for their children can find out what other parents think about the quality of teaching, discipline, leadership, track record on tackling bullying etc.
Parent View took less than three months to develop, including user testing. The team who built it on the Drupal open source platform were asked to deliver a secure and scalable website that could handle sudden peaks in traffic and levels of interaction. more…
Following the successful launch of a mobile friendly version of Emergency Medicine Journal back in 2011, we have now rolled out the same interface on more BMJ Journals:
The mobile web browser detects when a user is accessing each of these sites via a mobile device. Regardless of the type of smartphone, all mobile users are automatically forwarded to an optimised template. The new system offers streamlined content and display for web-enabled, smaller screens with low bandwidth networks. It has been specifically designed to accommodate the mobile behaviour of “keeping up” and “looking up” and works across all devices, including Blackberry, Android and iPhone. more…
A host of journal editors and industry experts descended upon BMA House yesterday to discuss the latest techniques and developments in reader engagement. Highlights included a lively debate on post-publication peer review, an inspiring presentation by Twitter Journal Club founder Natalie Silvey (@silv24), encouraging advice on developing a comprehensive journal web presence by Karim Khan, and predictions for the future of social networking by Tad Campion, senior deputy editor and online editor of NEJM.
Given the central theme of social media throughout the day, perhaps the most fitting way to capture the event is by following the surrounding conversation on Twitter. According to TweetReach, the stream below reached in excess of 27,000 users – quite an achievement! more…
Photos perform best across the board, followed by text and video, according to the data. News links bring in the lowest number of likes, shares and comments. In opposition to Twitter, posts with a high number of self-referential words such as “I” and “me” get more likes . “It’s also important to be passionate, not neutral,” which means that both positive and negative posts tend to do well. more…
