Following the successful launch of a mobile friendly version of Emergency Medicine Journal back in 2011, we have now rolled out the same interface on more BMJ Journals:

• Archives of Disease in Childhood
• Annals of the Rheumatic Diseases
• Gut
• Heart
• Thorax

More mobile sites launched:

• BMJ Open
• British Journal of Ophthalmology
• BJSM
• DTB
• Frontline Gastroenterology
• In Practice
• JAMIA
• Journal of Clinical Pathology
• JNIS
• Veterinary Record

The mobile web browser detects when a user is accessing each of these sites via a mobile device. Regardless of the type of smartphone, all mobile users are automatically forwarded to an optimised template. The new system offers streamlined content and display for web-enabled, smaller screens with low bandwidth networks. It has been specifically designed to accommodate the mobile behaviour of “keeping up” and “looking up” and works across all devices, including Blackberry, Android and iPhone. more…

Google have extended their content offering by launching a much-rumoured Flipboard competitor, Google Currents. It’s a new application for Android devices, iPads and iPhones, that lets you explore online magazines, blogs and news sites through a clean, touch-friendly interface.

Google have worked with more than 150 publishing partners to offer full-length articles from more than 180 editions including CNET, The Guardian, Forbes, Saveur, PBS, Huffington Post, Popular Science and more. Content has been optimised specifically for smartphones and tablets, allowing users to navigate between words, pictures and video on large and small screens alike, even if you’re offline. more…

According to the 2010 International Communications Market report by OfCom, the UK saw the highest growth in smartphone ownership, with numbers increasing by a whopping 70% between January 2009 and January 2010. Over in the US, 72% of physicians used smartphones in 2010, which is up from 64% in 2009, according to the Manhattan Research’s Taking the Pulse report. By 2012, that number is predicted to rise to 81%.

Given this astonishing growth in usage, BMJ Group has been investing in a variety of mobile technology solutions, including the iPad App for the BMJ, and now a ‘mobile friendly’ web interface for Emergency Medicine Journal.

The new mobile web browser for EMJ detects when a user is accessing http://emj.bmj.com via a mobile device. Regardless of the type of smartphone, all mobile users are automatically forwarded to an optimised template. The new system offers streamlined content and display for web-enabled, smaller screens with low bandwidth networks. It has been specifically designed to accommodate the mobile behaviour of “keeping up” and “looking up” and works across all devices, including Blackberry, Android and iPhone.

What does it look like?

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