The challenges of health communication in a modern world of entertainment

Sport and Exercise Medicine: The UK trainee perspective (A twice-monthly series on the BJSM blog) By Dr Wilby Williamson Preaching about physical activity and demanding compliance with 150 minutes of activity per week, as I do with my friends and family, often falls on deaf ears.  Changing tack to discuss differences between London’s bus drivers and […]

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Guest post: Exercise is Medicine’s Bob Sallis. Every Body Walk campaign. Fun videos!

  Thought you might be interested in seeing our latest edition to the Every Body Walk campaign.  This PSA features the cast from The West Wing TV show. We are releasing this virally, and its had over 300,000 hits in 3 days. http://www.funnyordie.com/videos/3dc51a407a/walk-talk Behind-the-scenes http://www.youtube.com/watch?v=MCZQqu2Xlms See also Bob Sallis’ compelling case for doctors including exercise […]

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23 and a half hours video passes 2 million views!

Mike Evans circulated this to his hockey team of kids early in December 2011.  #1 educational video on YouTube. Remember that low fitness (<30 mins of physical activity daily) kills more Americans that smoking, diabetes, and obesity combined (smokadiabesity). Click on this link. Watch it, share it. Do it yourself. Encourage patients to watch it […]

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