“Cash for blubber” is how the Twitter community have dubbed the UK government’s latest bid to tackle obesity. As revealed in the Sunday Telegraph, plans have been made to pay GPs extra for giving their patients “weight management advice” and referring them to publicly financed dieting clubs. But will this nudge fatten wallets or slim […]
Tag: Financial incentives for health
Juliet Walker: BMJ in the news
A BMJ analysis of using financial incentives to achieve healthy behaviour has stirred a debate in the press this week. News agency AFP wrote that, “Health authorities and corporations are increasingly offering money to people who quit smoking, lose weight or take medicine, despite uncertainty that such incentives work beyond a few months”. The Financial Times […]