BMJ Open Sport & Exercise Medicine is a new Open Access journal covering all aspects of sport and exercise medicine from physiology to return to play. This new venture will be an official journal of the British Society of Sport and Exercise Medicine (BASEM) and a sister journal to the British Journal of Sports Medicine (BJSM). We […]
Tag: BMJ
We can all relax about the ‘8 glasses of water a day’ myth – another example of ‘selling sickness’
The subheading for Margaret McCartney’s recent BMJ commentary reads ‘Medical marketing’. Should that be a topic in health professionals’ curriculum now? Anatomy, Physiology, Marketing, Biochemistry? It would make sense to have a subject to balance Pharmacology. It could be called Unpharmacology. The former covers the legitimate benefits of appropriate prescription of effective medication for clinical […]