In a very popular ‘Assessing social media impact’ session at SpotOn London this week, a number of social media tools were discussed. Twentyfeet cropped up (mainly due to the visibility of its automated weekly updates on free accounts) along with Klout and PeerIndex, with varying degrees of enthusiasm from participants.

The most interesting take-away for me personally was an introduction to Crowdbooster. It’s a free tool that lets you pull together statistics for one Twitter and one Facebook account. (If you want to add multiple accounts, you’ll need to pay).

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Article-level metrics (or ALMs) were a hot topic at this week’s HighWire publisher meeting in Washington. (Highwire hosts both the BMJ and its stable of 42 specialist journals). From SAGE to eLife, publishers seem sold on the benefits of displaying additional context to articles, thereby enabling readers to assess their impact. These statistics range from traditional indicators, such as usage statistics and citations, to alternative values (or altmetrics) like mentions on Twitter and in the mainstream media.

So, what services are available to bring this information together in one simple interface? There are quite a few contenders in this area, including Plum Analytics, PLoS Article-Level Metrics application, Science Card, CitedIn and ReaderMeter. One system in particular has received a good deal of attention in the past few weeks; ImpactStory, a relaunched version of total-impact. It’s a free, open-source webapp that’s been built with financial help from the Sloan Foundation (and others) “to help researchers uncover data-driven stories about their broader impacts”.

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The “publish or perish” model of the academic world has followed a similar pattern since the middle of the last century. It generally takes around seven years from the conception of an idea, to the publishing of a paper, to the point where a critical mass of citations are formally gathered around it.

“Clearly the world moves much, much faster than that now,” argues Andrea Michalek, co-founder of startup Plum Analytics, with researchers posting slides online about their work even before it’s published, and tweets mentioning those discussions and linking back to the content. “All this data exhaust is happening in advance of researchers’ getting those cited-by counts,” she says, and once a paper is published, the opportunities for online references to it grow.

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Structuring web content by topic or theme is not radically new. Over the past decade, tagging has been the most common method of creating organisation online. ‘Web 2.0’ companies like Delicious and Flickr built their entire businesses around user-generated tagging of content (a.k.a folksonomies) but topic pages never really reached their potential. This is evident in the chronological organisation of academic material and also in three of the biggest online services ; Facebook, Twitter and Blogs.

However, internet savants are predicting a big change in web publishing, which involves a move towards topic organisation. Medium, a new site launched by Twitter co-founders Ev Williams and Biz Stone, organises its content into pages. Each page is called a “collection” and is structured around a single topic, event or theme. As discussed above, people have consumed content largely on a chronological basis until now. Services like Medium, however, along with the more established Pinterest, are attempting to change that.

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With more and more social networks appearing on a daily basis, many find themselves with multiple sites to manage and not enough time to do so. Enter RebelMouse, a self-proclaimed “social front page”, that pulls in user content from social sites like Facebook, Twitter and Instagram.

At first glance, RebelMouse looks like a digital newspaper, hosted on Pinterest. After you spend some time on the site, however, it becomes clear that there is more to it than that. Founded by Paul Berry, the former CTO of The Huffington Post, RebelMouse has already signed up 32,000 users since it’s launch in June.

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ResearchGate, a Q&A site that soon became known as ‘Facebook for scientists‘, has announced its intention to function as a publishing platform for scientific researchers and offer an alternative measure of reputation in that community.

Started in 2008 with few features, ResearchGate was reshaped with feedback from scientists and has attracted several million dollars in venture capital from some of the original investors of Twitter, eBay and Facebook. According to the website, more than 1.9 million scientists currently share papers, publish data and engage in discussions on its platform. Now an ‘RG Score’ has been designed to make those interactions visible and quantifiable.

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For those looking improve engagement with their Facebook posts, it seems that adding more pictures and speaking in the first person is a good place to start. Social media ‘scientist’ Dan Zarrella has tracked and analysed more than 1.3 million posts from the 10,000 most-liked Facebook pages. He has created an infographic (see below) showing what kind of posts perform best on Facebook in terms of likes, shares and comments.

Photos perform best across the board, followed by text and video, according to the data. News links bring in the lowest number of likes, shares and comments. In opposition to Twitter, posts with a high number of self-referential words such as “I” and “me” get more likes .  “It’s also important to be passionate, not neutral,” which means that both positive and negative posts tend to do well. more…

You may (or may not) have noticed that having blogged every Friday for over 2 years, there was a distinct lack of activity on the BMJ Web Development blog last week. Was I out enjoying the sunshine? Absolutely not. I was in the office researching the best time to disseminate blog posts on social media networks, of course.

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As part of the longstanding strategy to position LinkedIn as a marketing platform for brands, a new program has been released that lets brands embed a “follow company” button from the social network on their homepages. The option is similar to Liking a brand on Facebook or following them on Twitter. Followers will receive automatic updates from the brand through their LinkedIn feeds.

http://www.youtube.com/watch?v=jykqF-neZ2I&feature=player_embedded

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Three new image quizzes have been launched by BMJ Group, covering real-life cases in Paediatrics, Sports Medicine and Emergency Medicine. The image quizzes provide an opportunity for you to use the clinical images from the following journals to test your diagnostic skills.

• Archives of Disease in Childhood
• British Journal of Sports Medicine
• Emergency Medicine Journal

New images and questions appear regularly, along with several possible answers. Before selecting an answer, you can take a closer look by using the zooming function. Once you have identified the correct answer, additional information is displayed to provide further context on the diagnosis, along with any relevant references.

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