A study published by Tobacco Control in December 2015 by a team of New Zealand and Australian researchers explored extending the concept of plain packaging one step further – to the cigarette stick itself. New Zealand is moving towards introducing plain packaging; incorporating dissuasive cigarette sticks would put it at the forefront of innovative tobacco […]
Category: Social marketing
UK: New ‘Quit 16′ campaign tells smokers’ stories
A series of emotional and hard-hitting television ads have been launched in the UK to tell the stories of real former smokers who have been affected by cancer. The ads detail the trauma of diagnosis, the harrowing treatments that they endured and the emotional and physical toll in their lives. Maggie, a 60 year old […]
A model truth
The fashion industry and cigarettes have long gone hand-in-hand, but in a refreshing and modern take on marketing tobacco control messages to young people, the US-based truth® campaign has partnered with fashion model Tyra Banks to launch the “Smoke Your Eyes, Not Cigarettes” campaign. —- The “Smoke Your Eyes, Not Cigarettes” collaboration with truth shapes […]
This artistic ad from Thailand will make you think…and gasp
The opening of this video is intriguing – thick black ink dropping into water, then a paintbrush slowly making a bold black stroke across canvas. The paintbrush has been dipped in what looks like a high quality art paint jar…but it is no ordinary ink. As the ad states, it is the life’s work of a man who spent 50 […]
Indonesia: court upholds tobacco tax to fund health
Abdillah Ahsan Faculty of Economics, University of Indonesia Good news on tobacco control from Indonesia is rare. Recently, however there was a victory in the area of tobacco tax. On 1 January 2014, Law No. 28 of 2009 on regional taxes was introduced, which allows local provinces in Indonesia to charge a local tax to […]
Campaign aimed at young adults
New series of ads from New Zealand aimed at young adults – an important and hard to reach group. https://www.youtube.com/watch?v=PTEkHJbpll8 https://www.youtube.com/watch?v=C8Ix86V3VFU […]
New WHO report: more tobacco advertising bans, smoke free spaces save millions of lives
The World Health Organisation Report on the Global Tobacco Epidemic 2013 was launched in Panama City on 10 July. Panama was selected as the venue for this high level, global event in recognition of the country’s leadership in tobacco control. The report shows the number of people worldwide covered by at least one life-saving […]
Cameroon: Cigarettes are eating your baby alive campaign
Today marks the launch of the first-ever national mass media campaign to warn people of Cameroon about the harms of tobacco. The campaign, called ‘Cigarettes Are Eating Your Baby Alive,’ was developed by the Ministry of Health and World Lung Foundation. It graphically depicts how tobacco harms not both smokers, as well as their […]
World No Tobacco Day: a wrap up of reports and pictures from around the world
World No Tobacco Day (WNTD) is held every year on 31 May. The World Health Organisation (WHO) and partners everywhere highlight the health risks associated with tobacco use and advocate for effective policies to reduce tobacco consumption. In 2013, the theme was ban tobacco advertising, promotion and sponsorship. A comprehensive ban of all tobacco […]
World No Tobacco Day India: rallies, art, skits, walls of shame and policy progress
National: Government and NGOs join hands to completely ban Tobacco Advertising, Promotion and Sponsorship (TAPS) Credit: Nikunj Sharma, HRIDAY A national level multi-stakeholder consultation was held in New Delhi, at which the government and NGOs resolved in favour of a complete ban on advertising, promotion and sponsorship (TAPS) of tobacco products. The health […]