Julia Smith Faculty of Health Sciences, Simon Fraser University JTI-MacDonald recently launched a multimedia campaign, Both Sides of the Argument, to sway public opinion against proposed plain packaging legislation in Canada. The campaign includes advertisements on popular radio stations, a website, posters in restaurant and bar bathrooms, advertisements in national newspapers and sponsored posts […]
Category: Canada
Finally, some truth in advertising from the tobacco industry
Stan Shatenstein Editor & Publisher, STAN Bulletin JTI-Macdonald is one of Canada’s big three tobacco firms. On Saturday 17 September, it ran an ad in several of Canada’s leading newspapers to argue against tobacco plain packaging legislation, which the Canadian government is currently considering. The ad is shown here: […]
Canada: What were they smoking? Experts want health on tobacco litigation agenda
Garfield Mahood President, Campaign for Justice on Tobacco Fraud In the early 1980’s, Canada had one of the globe’s highest rates of per capita tobacco consumption. But in less than two decades, in response to aggressive campaigning by health NGOs, Canada experienced arguably the largest decline in use anywhere. Gains were made on many […]