{"id":1218,"date":"2015-12-07T04:11:48","date_gmt":"2015-12-07T04:11:48","guid":{"rendered":"http:\/\/stg-blogs.bmj.com\/tc\/?p=1218"},"modified":"2016-01-04T04:29:56","modified_gmt":"2016-01-04T04:29:56","slug":"a-model-truth","status":"publish","type":"post","link":"https:\/\/stg-blogs.bmj.com\/tc\/2015\/12\/07\/a-model-truth\/","title":{"rendered":"A model truth"},"content":{"rendered":"<p>The <a href=\"http:\/\/www.smh.com.au\/lifestyle\/fashion\/despite-warnings-and-health-modelling-it-appears-smoking-is-still-the-fashion-20110624-1gjnw.html\">fashion industry and cigarettes<\/a> have long gone hand-in-hand, but in a refreshing and modern take on marketing tobacco control messages to young people, the US-based<a href=\"http:\/\/www.thetruth.com\/\"> truth\u00ae <\/a>campaign has partnered with fashion model Tyra Banks to launch the &#8220;Smoke Your Eyes, Not Cigarettes&#8221; campaign.<\/p>\n<p>&#8212;-<\/p>\n<p>The &#8220;Smoke Your Eyes, Not Cigarettes&#8221; collaboration with <strong>truth<\/strong> shapes perceptions of health and beauty with the goal of saving lives.<\/p>\n<p>Banks&#8217; own grandmother passed away from serious complications caused by long-term tobacco use.<\/p>\n<p>&#8220;During my modeling career, never did I once light up a cigarette. There was enough &#8216;smoke&#8217; around my eyes&#8230; I didn&#8217;t need any in my lungs!&#8221; says Banks.<\/p>\n<p>Since the launch of the <strong>truth <\/strong>campaign in 2000, teen cigarette use has dropped from 23% to just 8%. However, while cigarette smoking has declined, tobacco use as a whole has remained steady due to emerging tobacco products like flavored cigars and hookah as well as the misperceptions surrounding social smoking. <strong>truth<\/strong> aims to spark conversations about tobacco.<\/p>\n<p>Source: LOS ANGELES, CA&#8211;(Marketwired &#8211; Nov 12, 2015)<\/p>\n<p><a href=\"https:\/\/stg-blogs.bmj.com\/tc\/files\/2015\/12\/CHANTAL_large.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1221  alignleft\" src=\"https:\/\/stg-blogs.bmj.com\/tc\/files\/2015\/12\/CHANTAL_large-300x225.jpg\" alt=\"CHANTAL_large\" width=\"529\" height=\"397\" srcset=\"https:\/\/stg-blogs.bmj.com\/tc\/files\/2015\/12\/CHANTAL_large-300x225.jpg 300w, https:\/\/stg-blogs.bmj.com\/tc\/files\/2015\/12\/CHANTAL_large.jpg 500w\" sizes=\"auto, (max-width: 529px) 100vw, 529px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<!--TrendMD v2.4.8--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The fashion industry and cigarettes have long gone hand-in-hand, but in a refreshing and modern take on marketing tobacco control messages to young people, the US-based truth\u00ae campaign has partnered with fashion model Tyra Banks to launch the &#8220;Smoke Your Eyes, Not Cigarettes&#8221; campaign. &#8212;- The &#8220;Smoke Your Eyes, Not Cigarettes&#8221; collaboration with truth shapes [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/stg-blogs.bmj.com\/tc\/2015\/12\/07\/a-model-truth\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1924],"tags":[],"class_list":["post-1218","post","type-post","status-publish","format-standard","hentry","category-social-marketing"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/stg-blogs.bmj.com\/tc\/wp-json\/wp\/v2\/posts\/1218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stg-blogs.bmj.com\/tc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stg-blogs.bmj.com\/tc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stg-blogs.bmj.com\/tc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stg-blogs.bmj.com\/tc\/wp-json\/wp\/v2\/comments?post=1218"}],"version-history":[{"count":0,"href":"https:\/\/stg-blogs.bmj.com\/tc\/wp-json\/wp\/v2\/posts\/1218\/revisions"}],"wp:attachment":[{"href":"https:\/\/stg-blogs.bmj.com\/tc\/wp-json\/wp\/v2\/media?parent=1218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stg-blogs.bmj.com\/tc\/wp-json\/wp\/v2\/categories?post=1218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stg-blogs.bmj.com\/tc\/wp-json\/wp\/v2\/tags?post=1218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}