The opening of this video is intriguing – thick black ink dropping into water, then a paintbrush slowly making a bold black stroke across canvas. The\u00a0paintbrush has been dipped in what\u00a0looks like a high quality art paint jar…but it\u00a0is\u00a0no ordinary ink. As the ad states, it is the life’s work of a\u00a0man who spent 50 years to make every drop of it.<\/p>\n
Developed by the Thai Health Promotion Foundation in collaboration with Chulalongkorn university and Bbdo Proximity Thailand, The Message from the Lungs <\/em>is the latest creative, and highly effective, ad to reduce smoking in Thailand. According to Thai Health, it has already resulted in a five-fold increase in quit smoking program participation. Watch it below:<\/p>\n https:\/\/vimeo.com\/126220314<\/p>\n","protected":false},"excerpt":{"rendered":" The opening of this video is intriguing – thick black ink dropping into water, then a paintbrush slowly making a bold black stroke across canvas. The\u00a0paintbrush has been dipped in what\u00a0looks like a high quality art paint jar…but it\u00a0is\u00a0no ordinary ink. As the ad states, it is the life’s work of a\u00a0man who spent 50 […]<\/p>\n