The tussle between tobacco companies and public health over the valuable advertising real estate that is the cigarette pack could be about to escalate to a whole new level. Researchers at Stirling University in Scotland have created cigarette packs that play recorded health warnings when opened. Funded by Cancer Research UK, the study is inspired by […]
Category: Social marketing
World No Tobacco Day in the Western Pacific
Report credit: Annabel Lyman, FCA Pacific Island Countries Coordinator Every year, WHO recognizes individuals or organisations in each of the six WHO Regions for their accomplishments in the area of tobacco control. There were 6 awardees in the Western Pacific region this year including the Cook Islands Ministry of Health. The Cook Islands ratified […]
Romania World No Tobacco Day: ‘Ex-smokers are unstoppable’
Photos and report credit: European Commission (http://www.exsmokers.eu/) World No Tobacco Day in Romania highlighted the European Commission’s ‘Ex-smokers are unstoppable’ campaign. A media roundtable was held, where two doctors discussed the benefits of smoking cessation. Two ex-smokers also shared their personal stories of quitting smoking. The event was attended by numerous media representatives, and […]
World No Tobacco Day Vietnam: social media, a bike rally and public transport get the message out
Contributors and photos: Southeast Asia Tobacco Control Alliance; Stephen Hamill, World Lung Foundation; Tran Vu, Vietnam Public Health Association; Nguyen Xuan Lam, Vietnam Public Health Association. The national week of Tobacco Control in Vietnam kicked off with a ceremony held on 25 May. Organized by the Vietnam Committee on Smoking or Health (VINACOSH), it […]
SENEGAL: FIRST EVER NATIONAL TOBACCO CONTROL MASS MEDIA CAMPAIGN
Senegal has launched its first national mass media campaign about the harms of tobacco. Developed by the Ministry of Health and Social Action and World Lung Foundation, the campaign graphically depicts the tar that collects inside an average smoker’s lungs. It is hoped that the campaign will empower citizens with new knowledge, and also spur […]
Hey buddy, got a light?
Most smokers are happy to light a stranger’s cigarette, but what if that stranger was a child? Watch this and see what happens… http://youtu.be/-u-rhnV4l08 As a colleague noted, the best part about this video is that it turns the “kids shouldn’t smoke” message on its head. I completely agree. It is well established that the […]
Turkish “Sponge” leaves hotline busy signals
By Stephen Hamill Online Communications Manager World Lung Foundation Leveraging a unique law that allows for free prime-time advertising for anti-tobacco ads, Turkey has adapted and launched the hard-hitting “Sponge” campaign, originally produced by the Cancer Institute New South Wales in Australia. The campaign, on both radio and television, is the first to feature Turkey’s […]