{"id":483,"date":"2014-12-08T18:09:50","date_gmt":"2014-12-08T18:09:50","guid":{"rendered":"http:\/\/stg-blogs.bmj.com\/bmjebmspotlight\/?p=483"},"modified":"2017-08-21T12:08:40","modified_gmt":"2017-08-21T12:08:40","slug":"primary-care-corner-with-geoffrey-modest-md-and-more-big-pharma-shenanigans","status":"publish","type":"post","link":"https:\/\/stg-blogs.bmj.com\/bmjebmspotlight\/2014\/12\/08\/primary-care-corner-with-geoffrey-modest-md-and-more-big-pharma-shenanigans\/","title":{"rendered":"Primary Care Corner with Geoffrey Modest MD: And more big pharma shenanigans"},"content":{"rendered":"<p><strong>By: Dr. Geoffrey Modest<\/strong><\/p>\n<p>So, what&#8217;s wrong with this picture???<\/p>\n<p><a href=\"http:\/\/www.nytimes.com\/2014\/12\/08\/business\/paid-to-promote-eye-drug-and-prescribing-it-widely-.html?ref=business&amp;_r=0\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-484\" src=\"https:\/\/stg-blogs.bmj.com\/bmjebmspotlight\/files\/2014\/12\/Lucentis-262x300.png\" alt=\"Lucentis\" width=\"271\" height=\"310\" \/><\/a><\/p>\n<p>&#8211;Genentech came out with Lucentis, a new product in 2006 used by ophthalmologists to treat macular degeneration<\/p>\n<p>&#8211;It costs $2000\/dose<\/p>\n<p>&#8211;It is &#8220;nearly equivalent&#8221; to Avastin and was approved only for this same indication. Several studies have concluded that &#8220;Lucentis has no significant advantage over its cheaper alternative&#8221;<\/p>\n<p>&#8211;Avastin costs $50\/dose<\/p>\n<p>&#8211;Lucentis is one of Medicare&#8217;s most expensive drugs, costing the federal government\u00a0$1 billion in 2010\u00a0. Avastin was still much more commonly used, though Medicare\u00a0spent only $27 million on it that year. In fact a study in 2011 showed that if all patients on Lucentis had received Avastin, the government\u00a0would have saved $1.4 billion<\/p>\n<p>&#8211;And, many of the doctors &#8220;who were top billers for Lucentis were among the highest paid\u00a0consultants for Genentech, earning thousands of dollars to help promote the drug&#8221;<\/p>\n<p>&#8211;1\/2 of the 20 doctors who received the most money from Genentech were among the highest users, &#8220;billing for higher amounts of Lucentis than 75% of their peers&#8221;, and also\u00a0earning $8500 to $37000 in 5 months in 2013 for consultant and speaking fees.<\/p>\n<p>&#8211;Genentech has even been paying &#8220;rebates&#8221; to doctors who use lots of Lucentis<\/p>\n","protected":false},"excerpt":{"rendered":"<p>And more big pharma shenanigans [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/stg-blogs.bmj.com\/bmjebmspotlight\/2014\/12\/08\/primary-care-corner-with-geoffrey-modest-md-and-more-big-pharma-shenanigans\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":148,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14283],"tags":[],"class_list":["post-483","post","type-post","status-publish","format-standard","hentry","category-archive"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/stg-blogs.bmj.com\/bmjebmspotlight\/wp-json\/wp\/v2\/posts\/483","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stg-blogs.bmj.com\/bmjebmspotlight\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stg-blogs.bmj.com\/bmjebmspotlight\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stg-blogs.bmj.com\/bmjebmspotlight\/wp-json\/wp\/v2\/users\/148"}],"replies":[{"embeddable":true,"href":"https:\/\/stg-blogs.bmj.com\/bmjebmspotlight\/wp-json\/wp\/v2\/comments?post=483"}],"version-history":[{"count":0,"href":"https:\/\/stg-blogs.bmj.com\/bmjebmspotlight\/wp-json\/wp\/v2\/posts\/483\/revisions"}],"wp:attachment":[{"href":"https:\/\/stg-blogs.bmj.com\/bmjebmspotlight\/wp-json\/wp\/v2\/media?parent=483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stg-blogs.bmj.com\/bmjebmspotlight\/wp-json\/wp\/v2\/categories?post=483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stg-blogs.bmj.com\/bmjebmspotlight\/wp-json\/wp\/v2\/tags?post=483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}