{"id":372,"date":"2008-05-09T16:22:41","date_gmt":"2008-05-09T15:22:41","guid":{"rendered":"https:\/\/stg-blogs.bmj.com\/bmj\/2008\/05\/09\/deborah-cohen-attends-the-periodical-publishers-association-awards\/"},"modified":"2010-10-08T14:19:11","modified_gmt":"2010-10-08T13:19:11","slug":"deborah-cohen-attends-the-periodical-publishers-association-awards","status":"publish","type":"post","link":"https:\/\/stg-blogs.bmj.com\/bmj\/2008\/05\/09\/deborah-cohen-attends-the-periodical-publishers-association-awards\/","title":{"rendered":"Deborah Cohen attends the Periodical Publishers Association Awards"},"content":{"rendered":"<p>Ever thought the <em>BMJ <\/em>would be competing in the same publishing awards as <em>Nuts <\/em>magazine? To be fair, some of you probably did &#8211; not least because of the extensive coverage of anatomy. <!--more-->Said event was the 2008 Periodical Publishers Association Awards\u2014dedicated &#8220;to upholding and celebrating the highest standards in all aspects of magazine publishing&#8221; &#8211; where two of the <em>BMJ<\/em>&#8216;s authors, Jonathan Gornall and Iona Heath, were shortlisted for writer of the year.Held in the chandelier lit ballroom of the Grosvenor Hotel in London, the editors of the <em>Chemist and <\/em><em>Druggist<\/em> sat table-to-table with the editors of <em>Glamour<\/em>. Impressionist John Culshaw hosted the proceedings with a spot of political parody and much razzmatazz.To the tune of house music with the accompanying video featuring thong clad backsides and large jiggling breasts beamed up on a giant screen, the host announced <em>New Stateman<\/em>&#8216;s feminist Muslim writer, Shazia Mirza, was a winner. And so it set it the tone &#8211; red carpeted runways, semi-pornographic music videos, and ill-fitting dinner jackets &#8211; which all culminated in an explosion of glittery streamers and winning bravado from the blokes from <em>FHM<\/em>.Sadly, neither Jonathan nor Iona was triumphant &#8211; pipped to the post by James Thompson from <em>Retail Week<\/em> awarded as he&#8217;s &#8220;slap on the pulse-points of retailing therapy.&#8221; Other winners included the <em>Building Services Journal<\/em> &#8220;in terms of brand development, it&#8217;s BSJ all the way&#8221;; <em>Grazia<\/em>, &#8220;the sharpest reflection of what makes the modern female tick&#8221;; and ASOS.com, &#8220;outstanding results, a formula others would want to copy.&#8221; The biggest cheer from the BMJ table went up for newscientist.com for &#8220;an ability to bring the subject matter to life and engage its audience.&#8221;Wine flowed and then attention turned to how the <em>BMJ <\/em>could be victorious at next year&#8217;s awards. Conclusion: more style, less content. Readers, the march from <em>Brain <\/em>to <em>Nuts <\/em>starts here.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ever thought the BMJ would be competing in the same publishing awards as Nuts magazine? To be fair, some of you probably did &#8211; not least because of the extensive coverage of anatomy. [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/stg-blogs.bmj.com\/bmj\/2008\/05\/09\/deborah-cohen-attends-the-periodical-publishers-association-awards\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[116],"tags":[],"class_list":["post-372","post","type-post","status-publish","format-standard","hentry","category-editors-at-large"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/stg-blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/posts\/372","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stg-blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stg-blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stg-blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stg-blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/comments?post=372"}],"version-history":[{"count":0,"href":"https:\/\/stg-blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/posts\/372\/revisions"}],"wp:attachment":[{"href":"https:\/\/stg-blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/media?parent=372"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stg-blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/categories?post=372"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stg-blogs.bmj.com\/bmj\/wp-json\/wp\/v2\/tags?post=372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}