{"id":428,"date":"2010-11-08T09:04:23","date_gmt":"2010-11-08T08:04:23","guid":{"rendered":"http:\/\/stg-blogs.bmj.com\/bjsm\/?p=428"},"modified":"2010-11-09T23:34:49","modified_gmt":"2010-11-09T22:34:49","slug":"couple-of-powerful-short-videos-are-you-drinking-fat","status":"publish","type":"post","link":"https:\/\/stg-blogs.bmj.com\/bjsm\/2010\/11\/08\/couple-of-powerful-short-videos-are-you-drinking-fat\/","title":{"rendered":"Couple of powerful (short) videos &#8211; Are you drinking fat?"},"content":{"rendered":"<p><a rel=\"attachment wp-att-447\" href=\"https:\/\/stg-blogs.bmj.com\/bjsm\/2010\/11\/08\/couple-of-powerful-short-videos-are-you-drinking-fat\/nysugar\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-447\" title=\"NYSugar\" src=\"https:\/\/stg-blogs.bmj.com\/bjsm\/files\/2010\/11\/NYSugar-300x234.gif\" alt=\"\" width=\"300\" height=\"234\" srcset=\"https:\/\/stg-blogs.bmj.com\/bjsm\/files\/2010\/11\/NYSugar-300x234.gif 300w, https:\/\/stg-blogs.bmj.com\/bjsm\/files\/2010\/11\/NYSugar.gif 369w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>New York City Health Department has launched an aggressive <a href=\"http:\/\/www.nyc.gov\/html\/doh\/html\/cdp\/cdp_pan.shtml\">video<\/a> campaign to educate Yorkers that sodas have 16 packs of sugar in a 20 oz drink (about 600 ml, say 1.5 cans). The story is certainly &#8216;sticky&#8217; &#8211; clear, unexpected, concrete, credible, emotional.<\/p>\n<p>The background, of course is that obesity is not as big a problem as inactivity\/<a href=\"http:\/\/bjsm.bmj.com\/content\/43\/1\/1.full.pdf\" target=\"_self\">lack of fitness<\/a>. Imagine if we could get folks to appreciate that <a href=\"http:\/\/bjsm.bmj.com\/content\/43\/1\/1.full.pdf\" target=\"_blank\">lack of fitness is EIGHT times as bad for you as drinking that soda<\/a>! Now there&#8217;s a video for someone to make!<!--TrendMD v2.4.8--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New York City Health Department has launched an aggressive video campaign to educate Yorkers that sodas have 16 packs of sugar in a 20 oz drink (about 600 ml, say 1.5 cans). The story is certainly &#8216;sticky&#8217; &#8211; clear, unexpected, concrete, credible, emotional. The background, of course is that obesity is not as big a [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/stg-blogs.bmj.com\/bjsm\/2010\/11\/08\/couple-of-powerful-short-videos-are-you-drinking-fat\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[173,1370,1827],"tags":[1831,1832,1828,136,1829,1830],"class_list":["post-428","post","type-post","status-publish","format-standard","hentry","category-debates","category-exercise-prescription","category-obesity-related","tag-die-young","tag-drink-water-instead","tag-king-and-blundell","tag-obesity","tag-physical-inactivity","tag-soda"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/stg-blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/posts\/428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stg-blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stg-blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stg-blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stg-blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/comments?post=428"}],"version-history":[{"count":0,"href":"https:\/\/stg-blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/posts\/428\/revisions"}],"wp:attachment":[{"href":"https:\/\/stg-blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/media?parent=428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stg-blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/categories?post=428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stg-blogs.bmj.com\/bjsm\/wp-json\/wp\/v2\/tags?post=428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}