![\"030414_2232_Breathdeepb1.jpg\"](\"https:\/\/stg-blogs.bmj.com\/adc\/files\/2014\/03\/030414_2232_Breathdeepb12.jpg\")
Sometimes in interview work there will be a desire to find out about how and why people make decisions. This can be done in lots of ways – for example, using discrete choice experiments, scenarios\/vignettes, multiple choice questions, or card sorting exercises.<\/p>\n
Card sorting is a way of thinking about how things can be ranked, grouped, compared or the like. To take an example, in a group looking at how it might be good to engage men in healthy activities, small groups were given a pack of cards with different activities on them (ballet, football, badminton, egg whisking ..) and asked to rank them as best to worst by laying out on a table. They were asked to talk out loud to describe why they were suggesting the placements, and these conversations recorded.<\/p>\n
The ‘data’ from this part of the interview wasn’t really the end placement of the cards. This was interesting, but the real meat was in the tape – what was it folk were debating as key? What did they trade off? Why were some things ‘better’ and what did ‘better’ mean?<\/p>\n
Actions can sometimes speak louder than words, but often, actions encourage words and when we’re looking for more than numbers, words can be very important.<\/p>\n
* Does the >n work as an identifier of a short ‘more than numbers’ blog, analogous to the ‘statsminiblog’ series? No. Ah. OK then. Suggestions?<\/p>\n","protected":false},"excerpt":{"rendered":"
Sometimes in interview work there will be a desire to find out about how and why people make decisions. This can be done in lots of ways – for example, using discrete choice experiments, scenarios\/vignettes, multiple choice questions, or card sorting exercises. […]<\/p>\n