{"id":1036,"date":"2015-01-27T22:00:21","date_gmt":"2015-01-27T21:00:21","guid":{"rendered":"http:\/\/stg-blogs.bmj.com\/adc\/?p=1036"},"modified":"2016-01-13T17:34:17","modified_gmt":"2016-01-13T16:34:17","slug":"p3-deciding-on-content","status":"publish","type":"post","link":"https:\/\/stg-blogs.bmj.com\/adc\/2015\/01\/27\/p3-deciding-on-content\/","title":{"rendered":"P3: Deciding on content"},"content":{"rendered":"
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\"\"<\/a>The most important concept in developing and delivering a presentation is the\u00a0understanding that you cannot \u201ccover everything.\u201d\u00a0Nor should you attempt to. Your role as a presenter is to convert\u00a0the “what”\u00a0of \u201ceverything\u201d into a \u201cso what\u201d for your particular audience. For many, both on the podium and in the audience, this is a dramatic shift in perspective.<\/p>\n

One person speaking and many listening\u00a0is the least effective form of data transfer. If you want everyone in the audience to know \u201ceverything”, send a document; it is much more efficient.\u00a0You will never achieve that as a speaker.\u00a0Your role is to interpret that \u201ceverything”, to offer insight, or\u00a0challenge it.\u00a0There is never a situation where your role is simply to recite a list of facts.
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\nDeciding upon content for such a presentation begins and ends however not with the speaker but with the audience. The needs of a group of medical students are different from that of a grand round on the same subject. The needs of a group of final year students are totally different from an introductory course and even two groups at the same stage may have different needs. Your role as a presenter is to identify and meet those specific needs not \u201ccover everything.\u201d<\/p>\n

In business there is a concept, \u201cThe Elevator Pitch.\u201d You are pitching to a major business. The meeting is on the top floor of a skyscraper. As\u00a0the lift doors close, a hand stops them, it is the CEO. As she gets into the lift, she asks who you are and you explain. She replies, \u201cWell then, you have 30 floors to tell me everything. Go.\u201d If you cannot explain your talk in that period of time you do not know what you are talking about. You may have a big pile of \u201cwhat\u201d in your presentation but your elevator pitch encompasses your \u201cso what\u201d. At the top floor, the CEO puts her hand on the \u201cHOLD\u201d button. \u201cTell me more\u201d, she says. For every talk we give we must have a core concept, a single idea, around which our presentation is built. This is\u00a0your \u201cso what\u201d and should have the audience thinking, \u201ctell me more<\/a>.”<\/p>\n

Around the\u00a0\u201cso what,\u201d you can then frame your presentation, returning\u00a0frequently to emphasise it. Rather than\u00a0everything about \u201cpaediatric trauma,\u201d a more effective presentation would have a pitch, \u201ctrauma is the single biggest killer of children in the\u00a0UK and you will rarely see a case. This is how we can make a difference.\u201d Then construct a talk around 3 components: exposure, training and outcomes, specifically directed to the Emergency Department colleagues who infrequently see such cases. The content of your presentation is never about covering everything.<\/a> Your presentation is about an objective for your particular audience and with that in clearly in mind you can begin preparing\u00a0the appropriate\u00a0content.<\/p>\n

– @ffolliet<\/a>\u00a0at\u00a0P-cubed Presentations<\/a><<\/p>\n","protected":false},"excerpt":{"rendered":"

The most important concept in developing and delivering a presentation is the\u00a0understanding that you cannot \u201ccover everything.\u201d\u00a0Nor should you attempt to. Your role as a presenter is to convert\u00a0the “what”\u00a0of \u201ceverything\u201d into a \u201cso what\u201d for your particular audience. For many, both on the podium and in the audience, this is a dramatic shift in […]<\/p>\n

Read More…<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9802],"tags":[],"class_list":["post-1036","post","type-post","status-publish","format-standard","hentry","category-presentation-skills"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/stg-blogs.bmj.com\/adc\/wp-json\/wp\/v2\/posts\/1036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stg-blogs.bmj.com\/adc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stg-blogs.bmj.com\/adc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stg-blogs.bmj.com\/adc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stg-blogs.bmj.com\/adc\/wp-json\/wp\/v2\/comments?post=1036"}],"version-history":[{"count":0,"href":"https:\/\/stg-blogs.bmj.com\/adc\/wp-json\/wp\/v2\/posts\/1036\/revisions"}],"wp:attachment":[{"href":"https:\/\/stg-blogs.bmj.com\/adc\/wp-json\/wp\/v2\/media?parent=1036"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stg-blogs.bmj.com\/adc\/wp-json\/wp\/v2\/categories?post=1036"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stg-blogs.bmj.com\/adc\/wp-json\/wp\/v2\/tags?post=1036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}